About Betway

Betway was founded in 2006 by sports betting enthusiasts for sports betting enthusiasts. Since then, we have become a globally recognized sports betting website sponsoring a number of international sports teams including the English Premier League’s West Ham United.

Licensed and regulated

To ensure that we meet the obligations of our customers and the communities we operate in, Betway is licensed and regulated in every country we offer sports betting in. In Zambia, we hold a license from the national regulator, the Lotteries and Betting Board of Zambia. As such, our Betway website is audited regularly to ensure our offering is fair and that we operate transparently with the confines of Zambian law.

What we offer

Although Betway is first and foremost of sports betting website, we also offer a range of other exciting products to ensure our customers always have some new to bet on.

Sports – We offer odds on sports fixtures both from local leagues and from the most popular leagues around the world. Each fixture offers a standard Match Result bet and a set of additional bets including a range of exciting prop bets. We offer sports betting on soccer, basketball, rugby, cricket, American football, futsal and many more.

Virtual – At Betway, we understand that there isn’t always a new sports fixture to bet on. As a result, we offer a range of virtual sports betting fixtures to bet on. These fixtures utilise statistical models to determine both the final result of a fixture and to determine individual periods within the fixture. As a result, you’ll get all your favourite betting options whether you bet on real sports events or virtual sports events.

Betgames – In addition to casino games, Betway also offers a range of betgames. These games are variants of the traditional lottery and casino games that incorporate a live-streamed draw with traditional online betting options. Popular betgames titles include Bet on Poker, Wheel, Lucky 7 and Dice Duel.


Betway sponsors a number of international teams from a variety of different sports. Our sponsorship deals range from a principle sponsorship role as we have with West United, to a simple training kit sponsorship as we have with Roma.

Sports teams Betway sponsors:

  • West Ham United (English Premier League)
  • Ninja in Pajamas, Mad in Brazil and Invictus Gaming (eSports)
  • Roma (Serie A)
  • Werder Bremen, Hanover and Dusseldorf (Bundesliga)
  • S.C. Anderlecht (Belgian First Division A)
  • Liberty FC, Ashanti Gold, Aduna FC and Medeama SC (Ghana Premier League)
  • Express FC, Power Basketball and KOBS Rugby (Uganda)

New sponsorship deals are also currently being negotiated and, as a result, the list will continue to grow both locally and internationally.

Trading Name: Emerald Bay Limited . Licenced by the Betting Control and Licensing Board of Zambia under Licence Number : 0000862, Licence Number : 0000091 and Licence Number : 0000027. No persons under the age of 18 years are permitted to gamble. Winners know when to stop. Warning: Gambling involves risk.